Onboarding Illustrations (Accolade)


Onboarding Illustrations (Accolade)


Design Goal

The goal of these illustrations is to communicate the value proposition of the four main features of the Accolade app during the user’s oboarding (first-time) experience. I wanted the illustrations to focus on people of all colors and shapes as a way of humanizing the product and practicing inclusive design.

My Role

Independent design project — I created the concepts, illustrations (in Adobe Draw & Illustrator) and UI design.

Partnership with marketing on copy — I drafted the initial copy and worked with a colleague in marketing to refine it, ensuring that the tone is consistent with our branding guidelines.