Onboarding Illustrations (Accolade)

Design Goal

The goal of these illustrations is to communicate the value proposition of the four main features of the Accolade app during the user’s oboarding (first-time) experience. I wanted the illustrations to focus on people of all colors and shapes as a way of humanizing the product and practicing inclusive design.

My Role

Independent design project — I created the concepts, illustrations (in Adobe Draw & Illustrator) and UI design.

Partnership with marketing on copy — I drafted the initial copy and worked with a colleague in marketing to refine it, ensuring that the tone is consistent with our branding guidelines.