Health Tech Visual Design
HCDE Master’s Project, Designing a Visual System: Web, Mobile & Print
The design challenge for this project was to create a cohesive visual system for an imaginary lecture series. I chose my own lecture series theme, researched speakers and lecture topics, then designed the following accompanying visuals: mobile site, website, print poster.
Individual project through HCDE M.S. program at UW
Design, content strategy
The intersection of health and tech is a huge interest of mine, so I chose this as the topic of my imaginary lecture series. I researched a breadth of health-tech related topics, wanting to showcase a range of issues that have a micro to macro level impact on humans and society. Here are the lecture topics and descriptions I created:
After curating the above lecture topics, I researched subject matter experts that (in an imaginary, perfect world), could be recruited as speakers:
After the content curation phase, I began the visual design process with mood boards in order to explore themes in imagery, color and typography.
My final visual system includes a web design, mobile design and poster. I use a photo of splitting cancer cells as the focal point, which adds depth and dimension to the composition. I chose a tetradic color scheme, which de-saturates the intensity of the cancer cell hues. The secondary imagery used has similar white and blue warm hues, along with consistent saturation/brightness. The Avenir family is used for the typography hierarchy -- a contemporary sans serif that fits the scientific-tech theme of the lecture series.